MOBILE JUKEBOX AND LOVE METER, FIRST-IN-MALAYSIA INNOVATIONS FROM MAXIS AND HOTLINK
Maxis and Hotlink are giving Malaysians, even more engaging and original, new mobile services
Kuala Lumpur, 10 March 2010 – Malaysia’s leading communications provider, Maxis Berhad (‘Maxis’) is pleased to announce new firsts in valued-added mobile services, available to all customers of Maxis and Hotlink, on the full range of mobile devices that they carry. The creative new services, Mobile Jukebox and Love Meter, add to Maxis and Hotlink’s extensive range of subscription options, to further the variety of ways in which customers can connect and be enriched.
Mobile Jukebox
For only RM2 a month, the Mobile Jukebox allows you to access anywhere, anytime and listen to your favourite music from a constantly updated and expanded list of thousands of songs, at the preferential call rate of RM0.10 per minute. You’ll enjoy the best titles in your choice of Bahasa Malaysia, English, Chinese (Mandarin/Cantonese) and Tamil from the leading musicians of today in all key genres.
With Mobile Jukebox you won’t have to purchase a music/MP3 player or download particular software – likewise you won’t need to purchase and download music titles track by track. Instead, enjoy instant music on-the-go, in all major Malaysian languages, with just three keys needed to navigate between channels and songs and to add favourites to your own mobile music album or to replay a favourite.
Subscription to Mobile Jukebox is by dialing *100# followed by selection of ‘Mobile Jukebox’ and ‘Subscribe’.
You’ll then be offered a choice of languages, which when selected will bring up a choice of channels – thanks to the mobile music service’s repeat user intelligence feature, channels which you listen to most often will be tracked, and will be accessible first and within five seconds.
Love Meter
For only RM3 a month, Love Meter gives you an instant measure, for an unlimited number of calls, of how much interest is being experienced by the person to whom you initiated a call. During the call itself, you’ll be alerted to how engaged your friend or romantic interest is in the conversation with you, enabling you to respond more sensitively in return. Then right after your call, you’ll receive an SMS or MMS as preferred, confirming the Love Meter’s assessment in percentage terms. You’ll also receive a report of Very Low to Very High, in the specific areas of Anticipation, Concentration and Embarrassment, to help you understand the feelings of your call partner.
Customers who wish to subscribe, can simply dial *100#, select ‘Love Meter’, click on ‘Subscribe’ then select to receive the Love Meter’s report in either SMS or MMS. Then all it takes to activate the Love Meter at will, is to dial *143 followed by the call recipient’s number, reaching across Maxis and other service providers’ networks.
In a launch contest which ran from 18 January till Valentine’s Day on 14 February, Madam Soh Lee Beng from Segamat, Johor, won the grand prize of a pair of Tissot, his and her watches worth over RM2000, for accumulating the highest Love Meter scores across the month. She did this with the help of her 21-year-old son, who used Madam Soh’s phone to call his girlfriend and friends, liberally enjoying Love Meter’s features with the indulgence of family.
***
Said T. Kugan, Maxis’ Head of Products and Infotainment of the new services: “Mobile Jukebox and Love Meter were designed together with our leading application developers, to enrich the options and experiences which are possible with feature-rich mobile services.”
“Mobile Jukebox extends our commitment to mobile entertainment, and to making it easier to enjoy more content on an affordable basis, with fewer barriers and more personal choice. Love Meter taps into an essential aspect of communications with fun and ease, helping people to listen to each other better when in conversation. We hope that both these new and original services will delight our mobile communities.”
For more information, please visit www.maxis.com.my
Singapore Technologies Telemedia (ST Telemedia) and U Mobile announced today that ST Telemedia has purchased a 33% stake in U Mobile, Malaysia’s newest and smallest mobile operator. ST Telemedia is perhaps most renowned in Singapore as the parent of Starhub, Singapore’s second largest mobile carrier. So what does it mean for customers? I’m not sure yet, even the management participation of ST Telemedia in U Mobile’s management team has not been disclosed; it will most likely be announced in due course. As a customer, I’d like to see:
