…who thinks there is something not quite right about awarding prizes for best customer testimonials? Isn’t this tantamount to bribery? It’s like – “hey, write a really good piece about our product, and we’ll reward you with a nice prize of some value“. I’m referring to Microsoft Malaysia’s decision to award an HTC HD2 Windows Mobile smartphone, worth a recommended retail price (RRP) of RM 2899 to a lucky “winner” every week, for testing out Microsoft’s upcoming Microsoft Office 2010 product, and writing an excellent testimonial on their experience.
So, I guess the gist of it is that become a fanboy and stand to win a prize. Submit an idea for improvement by saying a feature sucks, and stand to win nothing. Nice.
And if these people are gushing about a product currently in beta, and downloadable for free, why not award them a free copy of Microsoft Office 2010 when it becomes commercially available? Would that not be a better way of rewarding people – by giving them something that they have thoroughly enjoyed using? Unless that wasn’t the point in the first place. You decide.
Source, and the Star’s picked up on it as well.



