Wow, looks like Maxis is releasing a number of new products/services lately. Hot on the heels of its new Mobile Jukebox/Love Meter service, comes a Facebook interactive social game, called Maxis:Mission Possible. As its name implies, this is a Facebook game in the veins of other games such as Farmville, etc. More details in the press release below. Maxis also recently launched a broadband package promotion offering a free USB modem, details below.
Maxis offers Something for Everyone on Facebook
Maxis launches interactive social game, celebrity interviews & an online forum
KUALA LUMPUR, Malaysia – 11 March 2010: Maxis Berhad (‘Maxis’), Malaysia’s leading communications provider, recently launched Maxis Mission: Possible, an interactive social game built for Facebook. Maxis Mission: Possible is an extension of the Maxis Broadband campaign, ‘Something for Everyone’, and incorporates the campaign characters – The Blogger, Traveller, Smart Shopper, Explorer, Online Buddies, Gamer and Entertainment Enthusiast.
It is a three episode adventure game that sets players on the hunt for stolen top secret data. As secret agents, players are jetted off to various locations to search for hidden items. Players can play as any of the seven different campaign characters, each with unique advantages and disadvantages.
Matthew Willsher, Maxis Chief Marketing Officer, said, “With mobile data usage growing rapidly in Malaysia, Maxis’ ‘Something for Everyone’ broadband campaign forms an important part of our wider efforts in facilitating seamless and affordable communication and information in the virtual space. The extension to Facebook is a natural move as there are now more than 5.2 million Malaysians on it. We are continuously exploring other engagement opportunities on social media networks such as Facebook and Twitter.
“We are pleased to make this foray into Facebook to offer our customers a free, simple and fun game that reflects our conviction that mobile broadband has something to offer everyone. In Maxis Mission: Possible players can pick any one of the seven characters which they identify with, and explore the maps for hidden items. It’s a fun way of bringing the Maxis Broadband experience to life.”
Maxis Mission: Possible offers three different maps to players – The Music Festival, The Smugglers Island and The Airport. Players who are able to navigate the maps and find the hidden items in the shortest time will be rewarded with prizes which include a holiday for two to Gold Coast, Australia, iPhones, BlackBerry smartphones and cash prizes. The game is the first full-fledged Facebook application by Maxis, and was created in collaboration with Integricity Corporation Sdn Bhd and Mindshare. The Maxis Mission: Possible contest ends on 25 March 2010. Customers may visit http://www.facebook.com/maxis to begin their adventure and sign up to be Maxis fans.
Besides the game, the Maxis Facebook page (http://www.facebook.com/maxis) will also be updated with fresh content in line with the ‘Something for Everyone’ campaign. Customers may sign up as fans to learn about the internet habits of Malaysia’s most popular personalities such as Sarah Lian, Radio DJ Ean, Daphne Iking and Dato’ Lee Chong Wei. The page also has a discussion forum, ‘Talkbox’, which encourages participants to share information including useful tips, reviews, and recommendations for shopping, blogging, entertainment and travelling.
In addition, Maxis recently launched a new broadband promotion which offers customers a FREE modem when they subscribe to the 1.5GB, 3GB and 6GB packages. These three packages come in a special promotional price from as low as RM48, RM68 and RM98 per month, respectively. Visit your nearest Maxis Store or maxis.com.my/broadband for more details. The promotion is valid until 30 April 2010.







