This is a clanger too good to miss! Well, it’s a clanger to me anyway, don’t know about you. Sony Malaysia has resorted to using warm and fuzzy words in an attempt to sell their over-priced netbook, the Sony VAIO W. It’s overpriced because I don’t see anything special in the W to warrant a RM 600 or more premium compared to other netbooks on the market today. Or is the Sony branding on a device worth RM 600? I certainly wouldn’t pay more than a RM 50 premium for a Sony device, and only if it’s made in Japan.
Check out the screenshot below – “Soft and loving design; It’s approachable by everyone to grab and to be always by your side“. Was this written by an intern or what? Is Sony selling cuddly soft toys or live animals now? A puppy’s approachable, yes, and very grab-able. But a netbook? Nah, I don’t think so. Even a gadget mad person like me wouldn’t call a netbook “soft” and “loving”. I’d call some other personal entertainment device “loving”, but not a netbook.
Seriously, what is it with the appalling quality of copy-writing in Malaysia? Are we so short of talented people who can write engaging advertisements in good English?
Tags: idiotic copy-writing, lame advertisement, sony, vaio, w
what the infant copywriter meant maybe is that Sony Vaio has not been fondled softly enough as the grabber was thinking of someone else , maybe that enticing flashy Korean lass ?
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Da Alpha Dog Reply:
October 7th, 2009 at 10:36 am
@toni, the writer must have been in some funny mood when he/she wrote that line…
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