Samsung Blue Earth And Giorgio Armani

Now, before you get confused, those are two separate phones.  Because I don’t know Mr Armani personally, I can’t vouch for his “green-ness”.  Jokes aside, I’ve been informed that these two new phones from Samsung have a high likelihood of making it to Malaysia.  And no, before the thought enters your mind, there is as yet no pricing decided for either of these two phones.

The Blue Earth is an environmentally friendly phone.  It’s made out of “Post Consumer Material (PCM), which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions during the manufacturing process”.  Its packaging is made from recyclable materials.  The phone can be recharged using the solar panels at the back of the phone.  It runs TouchWiz, Samsung’s proprietary user interface and operating system.

The Giorgio Armani (“GA” – not to be confused with the great man whose clothes I can never afford in a gazillion years) is a premium phone, designed to compete with the likes of the Nokia’s Vertu and Motorola’s Aura.  It’s touted as the “most elegant and functional mobile on the market”.  The great man himself designed this phone (I reckon if I say it often enough, I may get rewarded with a Samsung GA phone as well, in case you’re wondering why I’m so effusive).  It sports a 3.5 inch ultra brilliant AMOLED display which has become a signature of Samsung lately in its higher end mobile phones.  The GA runs Windows Mobile 6.5.  It’s also equipped with the latest in wireless technologies, supporting HSPA technology, not that any of our local celcos are capable of supporting this in the next decade.

For the press release as well as specifications of both phones, read on below.

Samsung Blue Earth:

Samsung Launches “Blue Earth”

- the First Full-Touch Eco-Friendly Mobile Phone

Kuala Lumpur, October 15, 2009 – Samsung Electronics Co. Ltd. yesterday announced the launch of Samsung Blue Earth, an environmentally friendly mobile phone with a full touch screen. First showcased at the Mobile World Congress 2009 in Barcelona, Samsung’s Blue Earth has been highly anticipated because of its eco-friendly concept as well as its sleek design and advanced multimedia features.

Previously, eco-friendly mobiles meant lower-energy consuming mobile phones with very limited feature sets. However, Samsung Blue Earth combines the latest multimedia features and stylish design harmoniously, while achieving lower energy consumption and incorporating eco-friendly materials.

With the commercial launch of Blue Earth, Samsung reinforces its commitment to protecting the environment through the design of eco-friendly products and a program of activities for its customers.

“Samsung’s Blue Earth is not just another addition to our mobile line-up, but a significant step forward in our commitment to protecting the environment,” said Mr. JK Shin, Executive Vice President and Head of the Mobile Communication Division of Samsung Electronics. “I am very pleased to announce the launch this landmark eco mobile, and Samsung will continue to introduce innovative eco-friendly mobiles like Blue Earth to target the broader consumers ”

Blue Earth is made from Post Consumer Material (PCM), which is extracted from water bottles, helping to reduce fuel consumption and carbon emissions during the manufacturing process. The device, including the charger, is free from harmful substances such as Brominated Flame Retardants (BFR), Polyvinyl Chloride (PVC) and Phthalate.

The latest in a series of eco-friendly products, Blue Earth comes with a unique user interface which is designed to draw attention to preserving our fragile environment. With “Eco mode,” screen brightness, backlight duration and Bluetooth can be set to an energy-efficient mode with just one click. The “Eco Walk” function allows users to count their steps with a built in pedometer and calculate the reduction in CO2 emission realized by walking as opposed to using a motor vehicle. This unique function allows users to see the value of walking by calculating the number of trees that have been saved.

The packaging for Blue Earth is designed to be compact. The package is made from easy-to-recycle paper and printed in soy ink. It also suggests a simple DIY idea to reuse the package as a photo frame or a pencil box.

Blue Earth comes with a 5 star energy efficient charger which uses only 0.03W of power in standby mode. As part of the Voluntary Agreement of European Commission IPP (Integrated Product Policy) pilot program, Samsung has agreed to start showing ratings on energy consumption on the no-load mode of the mobile device charger. Furthermore, by charging with the solar panel located on the back of the phone, users can generate enough power to use the device anytime and anywhere. Solar energy is considered one of the most eco-friendly energy sources and it helps users reduce usage of energy from non-renewable sources.

Samsung Blue Earth is launching in Sweden in October and will soon launch in France, Germany, Austria, Italy, Portugal and other European and Asian countries.

Blue Earth Product Specifications

Network	HSDPA 3.6 Mbps 900/2100EDGE/GPRS  850 / 900 / 1800 / 1900
Display	16M WQVGA TFT LCD (3.0”)Capacitive Touch Screen
Camera	3.2 Megapixel CMOS
	Face Detection / Smile Shot / Photo Editor
Audio	Audio Format Support (MP3, AAC, AAC+, eAAC+, WMA) /WMDRM, OMA DRM
	Find Music (Music Recognition) / Music Equalizer
	Stereo FM Radio with RDS
	Bluetooth Stereo Headset (A2DP)
Video	Video Format Support (H.263, WMV, MPEG4)
	QVGA @ 15 fps Video Recording & Playing
Eco Friendly Features	Solar Charging Panel
	PCM from used water bottlesBFR, PVC, Phthalate Free
	Eco-Mode, Eco-Walk, Eco- Calendar, Eco-Tips
	5 star eco charger / Charger reminder
	Eco-friendly and reusable Packaging
Connectivity	Bluetooth® v 2.1 / USB 2.0 HS / Wi-Fi
Memory	Internal Memory : 130MBExternal Memory : microSDHC™ (up to 16GB)
Dimension	108 x 53.6 x 14.2 mm
Weight	119 g
Battery	1080 mAh

Samsung Giorgio Armani:

GIORGIO ARMANI, SAMSUNG AND MICROSOFT

PRESENT THE NEW GIORGIO ARMANI – SAMSUNG SMARTPHONE

Kuala Lumpur, October 15th, 2009 - Giorgio Armani, Samsung Electronics Co. Ltd., and Microsoft are proud to present the new Giorgio Armani-Samsung smartphone, the most elegant and functional mobile on the market. Giorgio Armani himself personally designed this stylish smartphone, as he did with the first Giorgio Armani Samsung mobile in 2007 and the Emporio Armani Samsung “Night Effect” mobile in 2008. In 2009, the new smartphone makes its debut with more powerful functions and superior usability. The next rendition of this style and technology partnership includes a Microsoft Windows Mobile 6.5 operating system, a unique two step tilt hinge form factor with both full touch screen and QWERTY keyboard hybrid, and a stunning 3.5 inch Ultra Brilliant AMOLED display.

The Giorgio Armani-Samsung smartphone is part of an innovative brand alliance of portable electronics and household products by Giorgio Armani and Samsung Electronics. This phone stands out due to the innovative blend of Giorgio Armani’s refined style and Samsung Electronics’ cutting-edge technology.

Giorgio Armani, President and CEO of Giorgio Armani S.p.A., commented: “Today more than ever, elegant dressing is part of daily business life. When Samsung asked me to design the new business and lifestyle smartphone I decided to use my fashion aesthetic to create it. I simply aim to create a smartphone which is not only an elegant tool but also functional and useful, perfect for today’s managers. The result is a unique smartphone perfectly suited to every moment of one’s business and private day. This is the Armani aesthetic – to combine beauty with function in a simple and timeless way.”

JK Shin, Executive Vice President and head of the Mobile Communications Division at Samsung Electronics, said: “We are delighted to have reached another milestone in the collaboration between Giorgio Armani and Samsung Electronics. This latest-generation mobile masterfully combines our experience in technology with a design from one of the world’s best known designers, and the functions offered by Windows Mobile 6.5 operating system. What’s more, the Giorgio Armani-Samsung smartphone is a demonstration of our commitment to offering customers cutting-edge technology in our products, along with exclusive design and fashion.”

“Mobile phones armed with Windows Mobile bring together the best of the Web, the PC, and mobile phones so that people can connect instantly to the experiences they care about,” said Steve Ballmer, CEO of Microsoft Corp. “But people want more than just a useful device – they want a phone that offers design qualities that match their personality and lifestyle. The Giorgio Armani-Samsung smartphone we’re announcing today with Giorgio Armani and Samsung combines technology innovation and fashion to deliver a great mobile phone that also fulfills the desire for style and elegance.”

Designed to standout in the crowd

Like previous Giorgio Armani Samsung Mobile, the new device is designed by Giorgio Armani, reflecting his simple and graceful design philosophy. The unique two-step 30-degree tilt hinge form factor combines sophisticated design with exceptional usability. The phone also comes in a distinctive and elegant bronze gold color, which coordinates perfectly with Giorgio Armani’s suits.

Your mobile business partner

The new Giorgio Armani-Samsung smartphone offers always-on connectivity tools including 7.2Mbps HSDPA, 5.76Mbps HSUPA and WiFi access. With its unique form factor supporting full touch and QWERTY at same time, the phone provides a dynamic mobile internet experience through Push e-mail with Microsoft Exchange and full internet browsing.

The Giorgio Armani-Samsung smartphone comes with the new Windows Mobile 6.5 operating system. It’s one of the first phones available with the innovative Windows Mobile 6.5 operating system, which will lead the way to a new generation of mobile services and applications. Windows Mobile 6.5 includes a new start page and dashboard that simply and intuitively displays key productivity features such as e-mails, text messages, missed calls, and calendar appointments.

It also includes a touch interface that provides quick access to the main functions of the smartphone. The free My Phone service, which is a newly added Windows Mobile 6.5 application, lets users access, manage, and easily run backups of the personal information contained in the device using a password-protected Web-based service. Synchronization and automatic backups guarantee users that their contacts, appointments, text messages, and other information is kept up-to-date and is always easy to retrieve if the phone is lost or when changing phones.

Work hard but play harder

To satisfy business professionals, who want to easily and efficiently manage their work and personal lives, the Giorgio Armani-Samsung smartphone offers the latest multi-media features such as a 5-megapixel camera, a music player and a video player supporting various types of multimedia formats. The phone comes with 3.5” ultra brilliant AMOLED screen for viewing videos and slide shows in high-resolution and with reduced power consumption. Furthermore, it offers 8 Gigabytes of internal memory and an extendable microSD slot up to 32GB to store multimedia content.

The Giorgio Armani-Samsung smartphone also offers GPS navigation, so users can get their bearings wherever work or life takes them.

The Giorgio Armani-Samsung smartphone will be available in Italy, the UK, Germany, the Netherlands, Spain, Russia, China, and the UAE (Dubai).

The Product Specifications

Network	HSDPA 7.2Mbps, HSUPA 5.76Mbps (900/1900/2100)GPRS/ EDGE (850/900/1800/1900)
Camera	5 Megapixel camera AF
Display	3.5” WVGA AMOLED (480×800)
Multimedia	Audio: SP-Midi, SMAF, MP3, AAC, AAC+, WMAVideo: H.263, MPEG4, WAV, MMV, DivX, XviD
Features	Bluetooth® 2.0 +EDR/ USB 2.0 high-speed/ WiFiTV-Out / micro USB
	A-GPS Navigation
	8GB internal memorymicro SD™ external memory slot (up to 32GB)
	Opera Browser 9.5, Online Widgets, Mobile SNS, MS Office
	FM Radio
Size / Weight	118.5 x 58.3 x 16.4 mm / 164g
Battery	1500mAh

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