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Malaysia Digital Brand Index

Global PR firm, Edelman, yesterday launched the Asia Pacific Digital Brand Index ("DBI") - research that shows how often a brand is mentioned online in the countries in which it carried out the research, in partnership with Brandtology, a market research organisation. According to Edelman:
"Every 10 seconds, someone in Asia mentions a major technology firm online, but these conversations could be even more active and widespread if the brands themselves engaged consistently, found the first quarterly Asia Pacific Digital Brand Index (DBI).The DBI is the first research project in Asia Pacific to unveil the most discussed brands online, the most active channels and the most interesting subject areas. Developed by Edelman and derived from Brandtology data, this quarterly piece of online intelligence from across eight markets in Asia Pacific found almost 800,000 online mentions of 233 large technology brands, contained within 4,348 influential channels monitored between July and September 2009."
The Malaysian results are contained in a press release below. As I read the report, here are my personal thoughts:

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